Straight off the runway
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Thank you for visiting our store!
We are excited to announce that we've recently launched our African Paradise 2022 collection at AFI fashion week in JHB. This sustainable collection was inspired by the bird of paradise.
Limited stock available!
We hope you find what you're looking for. Feel free to contact us, should you need assistance.

Collection list
Journal
African Paradise
The African Paradise collection is a sure conversation starter. Still keeping sustainability in mind, every piece is carefully designed and handcrafted to create timeless, wearable works of art.
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Opulence Collection
This collection was made with sustainability in mind. Made from upcycled denim, off cuts and recycled fabrics. The garments consist of better basics to help build your own capsule collection.
New Release: The Chloé Bag
The Chloé Bag The Cloé bag is a beautifully designed backpack, perfect for all your daily activities. Whether it be walking, yoga, day trips out, overnight stays, shopping or travel.

Behind the seams
ALPHA CL!MAX is a luxury brand that focuses on quality as well as sustainability for a better future.
"We source our materials locally and only use the best craftsmanship to provide precision and durability."